Condition of Japan's Game Market. Which Console is HOT?
| Condition of Japan's Game Market. Which Console is HOT? | |
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So from now on, we would get into our business. |
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What are we going to talk about today? |
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Let's start from the present condition of Japan's game market. |
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Is it really so different from the foreign market? |
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Let's separate home video game consoles from handhelds. Homes mean those consoles such as PlayStation 3, Xbox 360 and Wii, which need to be connected to a television for playing. PC (personal computer) in a certain extent could be included in homes, but we consider PC as a totally different thing here in Japan. Consider gaming only, PC is not a home video game console. |
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Then handhelds are Nintendo DS and PlayStation Portable. |
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Cellphones such as iPhone are not included. We just looking for those getting into the market with the flag of gaming. |
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Let's start from homes. |
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As for the foreign market, Wii is the best seller. Then comes Xbox 360 following by PS3. For HD consoles, Xbox 360 sales more than PS3. But in Japan, it is a different story. |
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So here in Japan PS3 sales more than Xbox 360. |
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Overwhelmingly. |
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Overwhelmingly... |
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Though I say overwhelmingly, it's just about 3 times. |
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How about Wii? |
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Wii sales about 8 times of Xbox 360. |
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So it's 2.5 times of PS3. |
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According to the stats released in March and April this year, Xbox 360 sales hit 1 million, PS3 sales hit 3 million, Wii sales hit 8 million. It maybe slightly different now, but the ratio is just the same. |
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Next, let's look into the handhelds. |
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We only got DS and PSP so it's just simple. |
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How great is the difference? |
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DS sales hit 25 million, PSP sales hit 11.5 million. About 2 times. |
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Nintendo is triumphing. |
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This trend is just the same for all countries so easy to understand. It's true for Japan too. |
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The only difference is among HD consoles. |
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Xbox 360 is hotter in the foreign market. Here in Japan PS3 is hotter. Just knowing this fact you can have a better understanding of Japanese video games. |
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What do you mean by understanding? |
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Until next time. |
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Oh yeah... |
August 2, 2009 8:15 PM | Japanese Video Game Industry | Game,Japan,Market
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