Japanese Gaming's Year-End Sales Battle Don't Have Thanksgiving

Japanese Gaming's Year-End Sales Battle Don't Have Thanksgiving
The year-end sales battle of Japan's gaming industry is ready to begin.
Since America has Thanksgiving Day, you guys' year-end sales battle starts around that. But we don't have Thanksgiving here in Japan.
We don't have a target to give thanks...
But we have year-end sales battle. And it begins from...
From?
Around Thanksgiving, i.e. late November.
Yeah. Many big games release from late November.
10 years before, our year-end sales battle was around Christmas, nowadays it's from late November.
Why is that so?
After Christmas, we have the New Year holidays and physical distribution would stop for a while. If you become out of stock during this period, you loss the chance to sell your product. That's why we schedule the year-end sales battle earlier.
If the games release around late November, they have a month towards Christmas and the sales situation would be clearer.
Also, Japan's bonus season is scheduled from November to December. Companies just sell their stuff at the time we receive our bonus.
Recently the economy is bad and many companies don't give bonus...
Anyway, the year-end sales battle of Japan's gaming industry starts from late November, the same period of America's Thanksgiving. Big games release from that period and you should check it out if you like Japanese games.

November 10, 2009 12:20 AM | Japan Culture |

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