Number of TV Anime Decrease, Theatrical Anime Boom
| Number of TV Anime Decrease, Theatrical Anime Boom | |
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I want to introduce the recent situation of Japanese anime. |
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We had talked about that in "Japan's Anime Industry is Declining" huh. |
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Japanese anime was used to be broadcast on television. Famous anime always broadcast on TV. Only Studio Ghibli and a few others made theatrical anime for cinema. |
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Studio Ghibli made "Princess Mononoke", "Spirited Away", "Ponyo on the Cliff by the Sea" etc. A famous anime company in Japan, always attracts people to the cinema. Not only for anime fans but suitable for family. |
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Studio Ghibli is an exception. Basically most anime are TV anime. If a TV anime becomes HOT, it may film a theatrical version. |
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"Pokemon", "Doraemon", "ONE PIECE", "Crayon Shin-chan" are some famous cases. They have theatrical version every year. |
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Those titles are HOT on TV and enjoyable for family at cinema. But recently, especially from 2010, Japan's theatrical anime market will change a lot. |
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What happen? |
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Minor titles announce and show theatrical version one after another. |
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Minor titles!? |
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This trend started a bit earlier, but in 2010 this becomes obvious. |
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Why can this happen suddenly? |
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That's simple. TV broadcast can't make a living. |
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Really? |
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Japan's TV broadcast is free of charge. There are some pay television, but those main programme can watch without a toll. Free of charge means you have no way to collect money from users. That's why anime companies need to find sponsor, then make the anime, broadcast it and sell DVD to users after broadcast. Anime goods and books are ways for anime companies to make a profit too. |
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We don't care that normally, but really free of charge huh. |
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In 2008, the Lehman Shock changed such trend. Actually the anime industry had already experienced a decline before that, but after Lehman Shock, anime can't collect enough money to broadcast on TV free of charge. At the same time, sales of DVD declined. So anime turned to cinema and collect money directly from users. |
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Huh. |
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Such theatrical anime only shown at a few cinema and target a certain group of anime fans only. So not a animated film that many people would go to watch. Since such anime are fans-oriented, ordinary people won't pay any attention. But this is better than broadcasting on TV then being posted on Youtube and no one buy DVD. After the cinema show, they can earn a profit by DVD and Blu-ray easily. This is the recent trend of minor theatrical anime. |
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Mainly are those anime broadcasted at midnight huh. |
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This is obvious in 2010, and may be continue in the coming years. To make an anime, you need to start 2 or 3 years before broadcast, and that is exactly the time from Lehman Shock and the earlier burst of anime market bubble till now. This TV to cinema trend should continue. Overseas anime fans may be disappointed when they find those theatrical anime won't be posted on Youtube immediately after showing. However, please understand the difficulty of Japan's anime industry. |
January 13, 2010 12:37 AM | Anime | Anime
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