Nintendo Helps Japanese Game Companies Launch Overseas

Nintendo Helps Japanese Game Companies Launch Overseas
Japan's games can't sell good overseas recently.
Some are doing better, but most of our Japanese style gameplay are not accepted.
Maybe aimed to improve such situation, recently Nintendo usually helps Japanese game companies to launch games overseas.
Any example?
Firstly, Wii's "Monster Hunter Tri" scheduled on April 20 in North America. Nintendo helps to sell it.
 
"Monster Hunter Tri" is the first non-Nintendo company's game sold 1 million copies on Wii in Japan.
The case of "Monster Hunter Tri" is indirect. There are cases in which Nintendo directly supports particular games.
Which games do you mean?
Koei Tecmo's "Samurai Warriors 3 (Sengoku Muso 3)" on Wii, and SQUARE ENIX's "Dragon Quest IX: Sentinels of the Starry Skies" on NDS.
What do you mean by directly supports?
Nintendo sells the games as Publisher.
Publisher is Nintendo!?
In Japan, these games of course are published by the developing companies themselves. However, they're published by Nintendo overseas.
What's the difference?
Firstly, with the popularity of Nintendo, more people would pay attention to the games. Many gamers feel safe to buy a Nintendo game.
Huh.
Also, Nintendo is big, it can pay more advertising expense to promote agressively, resulting more potential buyers.
Koei Tecmo and SQUARE ENIX are big in Japan, but their influence overseas is limited, they better depend on Nintendo.
Nintendo can do better in physical distribution and influencing the retailer too. The merit of Nintendo being the publisher is huge.
It's glad that Japanese game reaching more oversea users in such condition.
Japan's reputation may fall onto the ground after that...
Oh...
"Samurai Warriors 3 (Sengoku Muso 3)" is scheduled in May for Europe, June for Australia, North America will get it in Autumn. "Dragon Quest IX: Sentinels of the Starry Skies" is scheduled this Summer for North America, Europe and Australia.
We should pay attention to Nintendo's promotion strategy and its result.

April 18, 2010 11:29 PM | Japanese Video Game Industry | Nintendo

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