Nintendo Helps Japanese Game Companies Launch Overseas
| Nintendo Helps Japanese Game Companies Launch Overseas | |
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Japan's games can't sell good overseas recently. |
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Some are doing better, but most of our Japanese style gameplay are not accepted. |
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Maybe aimed to improve such situation, recently Nintendo usually helps Japanese game companies to launch games overseas. |
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Any example? |
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Firstly, Wii's "Monster Hunter Tri" scheduled on April 20 in North America. Nintendo helps to sell it. |
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"Monster Hunter Tri" is the first non-Nintendo company's game sold 1 million copies on Wii in Japan. |
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The case of "Monster Hunter Tri" is indirect. There are cases in which Nintendo directly supports particular games. |
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Which games do you mean? |
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Koei Tecmo's "Samurai Warriors 3 (Sengoku Muso 3)" on Wii, and SQUARE ENIX's "Dragon Quest IX: Sentinels of the Starry Skies" on NDS. |
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What do you mean by directly supports? |
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Nintendo sells the games as Publisher. |
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Publisher is Nintendo!? |
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In Japan, these games of course are published by the developing companies themselves. However, they're published by Nintendo overseas. |
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What's the difference? |
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Firstly, with the popularity of Nintendo, more people would pay attention to the games. Many gamers feel safe to buy a Nintendo game. |
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Huh. |
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Also, Nintendo is big, it can pay more advertising expense to promote agressively, resulting more potential buyers. |
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Koei Tecmo and SQUARE ENIX are big in Japan, but their influence overseas is limited, they better depend on Nintendo. |
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Nintendo can do better in physical distribution and influencing the retailer too. The merit of Nintendo being the publisher is huge. |
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It's glad that Japanese game reaching more oversea users in such condition. |
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Japan's reputation may fall onto the ground after that... |
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Oh... |
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"Samurai Warriors 3 (Sengoku Muso 3)" is scheduled in May for Europe, June for Australia, North America will get it in Autumn. "Dragon Quest IX: Sentinels of the Starry Skies" is scheduled this Summer for North America, Europe and Australia. |
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We should pay attention to Nintendo's promotion strategy and its result. |
April 18, 2010 11:29 PM | Japanese Video Game Industry | Nintendo
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