Konami is the BEST Game Maker in Japan

Konami is the BEST Game Maker in Japan
Recently, I feel that Konami is the BEST game maker in Japan.
Why?
Konami is the most user-friendly company.
User-friendly!?
Other makers always treat gamers like dirt, but Konami is different.
What's wrong with other makers?
Bandai Namco is the best example. SQUARE ENIX is just as bad as BN, and many gamers would agree if I say Koei Tecmo Games is just the same.
What the...
They should study Konami.
Even though you say so...
What exactly are you praising Konami?
Firstly, they made a "deep" game design for core user before they release a "Metal Gear Solid" game. Other companies just want to ship enough copies to the shop and just make some "one-way path" game. Konami really make games which like an old-fashioned game, this is good.
Please don't say one-way path...
And their sport games sell stably too. Other companies don't release sport games continuously, but Konami would renew data for their sport series every year so we can play a new version. And they are multi-platform, no one needs to worry that some games would be exclusive and not available on certain console.
Their soccer games' sales in Europe is great.
Also, they provide "LOVEPLUS" & "Tokimeki Memorial Girl's Side" for both male and female users constantly, such attractive lineup catch the heart of gamers.
Totally agree with that.
Rhythm action games have a fixed amount of users, and they provide new version in a suitable time. Games developed from anime are stable in quality too, much better than "that" maker. As for arcade game, Mahjong and quiz games have built a good share in Japan. That's why Konami is GREAT.
We can see Konami's success in many sectors. What is the reason?
Konami's top have the sense of creation, which is lost in other game makers.
What do you mean?
During Tokyo Game Show 2009 Keynote Address Section 2, Konami Digital Entertainment's Vice President Kazumi Kitaue had shared his philosophy. If Konami's top share such philosophy, their games must be good.
What had he said?
Here is the main points.

"Think about the future of game industry and gaming, new evolution, new idea and new gameplay are most important.

Till now, with the effort of hardware makers, technology advanced. This allow we software makers to propose new idea.

But this is not enough for the future. We can't just rely on hardware makers, but seek for new evolution in content ourselves.

Wii and NDS have been a good hint for our seeking.

This time we need to provide new gameplay to gamers by software alone. If we fail, the game industry can't grow any more."

"The competition in the industry is fierce, and sales difference between blockbuster and common games is large. In order to succeed, we can't think in maker's mind, but see from gamers' view and find out what is new to users, what's really looks different, what gameplay is fresh and interesting.

Most important point is: how to promote something new to user. We can't just make a game, but think about how can let users know what is different in our games."

The point is: he is always thinking about users. Other companies just keep on talking about business model, but Konami is making games with "users" in their mind, that's why they succeed.
I see.
I don't know the situation inside Konami, but other companies are declining now, so we should check Konami's success.

May 10, 2010 8:35 PM | Japanese Video Game Industry | Konami

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