2010 Japanese Game Industry was a Big Crash?

2010 Japanese Game Industry was a Big Crash?
We've got submission.

"Could the game industry survive with the recent situation?" (submission)

It's fine.
What the...
What do you want me to talk with that submission alone...
It has a reference URL, stating there was a 9% drop in game industry compare to 2009.
How is the exact figure?
According to Enterbrain, in 2010 the overall sales of hardware and software was 493.66 billion Yen, 9% decrease from 2009's 542.64 billion Yen. It's since 2005 that the figure is less than 500 billion.
A serious situation huh.
Not really.
Why?
Let's study the details.
For hardware, it dropped from 2009's 216.49 billion to 2010's 175.59 billion, 19% drop. For software, it dropped from 2009's 326.16 billion to 2010's 318.08 billion, 2.5% drop.
How about that?
Only hardware had a big crash and software was fine. Of course an increase would be better, but last year there were not too much games launched, and we had DQ9 and FF13 which contributed a big part, and DS and Wii games were still popular.
How about the drop in hardware sales?
The market had be utilized. Already 4 years since the launch of those consoles. And there were price cut so the figure must dropped. In 2011 we have 3DS so the figure will be better. We should study the figure deeply.
I see.
Of course we want a further increase. Nintendo President Satoru Iwata wants to explore more customer too.
Yep.
And the figure don't contain download content sales. That is a new way to circulate the games and I don't know if they have a method to collect figure. Maybe they just collect sales figure from retailers so the actual situation maybe different.
Anyway we can still count on the existing market huh.
Hope the developers can do it well.

This article is translated from MakoNako Japan. Please forgive us if there is any content hard to understand in English.

January 8, 2011 9:01 PM | Japanese Video Game |

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