Nintendo focus on Sweets Game?

Nintendo focus on Sweets Game?
	Today I want to talk about why Nintendo focus on Sweets game now.
	What is Sweets? Somekind of cake?
	When did the Big N make such food...
	Sweets is an Internet slang in Japan, used as "Sweets^o^".
	(^o^)(^o^)(^o^)
	Don't do that...
	The meaning is female who accept info from mass media without thinking and adopt the way proposed by media. And be interested in anything popular at the time.
	So Nintendo is now focusing in such female group?
	From the era of DS and Wii the trend is obvious. Animal Crossing, nintendogs, Tomodachi Collection, Wii Party, WiiFit, WiiSports etc. are examples. And there are many similar games not famous too. These are not the style of old Nintendo. This change was made by Satoru Iwata.
	So we are going to find the reason huh.
	Why should they create such games?
	Because OTAKU's marriage rate is low, and Sweets' marriage rate is high.
	What's the relation to marriage...
	It is impossible for Nintendo to grow in the next 10~20 years by core gamer only. The low birth rate matters, and old gamers laeve gaming too. Some may die. Anyway the number of users would just decrease and within that, not all would become Nintendo customer. But Sweets is different.
	What difference?
	Sweets are new market, but more important is that they act normally, and marriage is their normal path. OTAKU only need anime and won't get marry. But Sweets want to get marry and have children. When they need to buy games for their kids, they would choose Big N, which is their favorite in the past. Also, Pokemon and Mario are classics for children. And Nintendo become the best choice for family.
	Normally we need to provide info to children from outside to sell products, but the Big N invoke parent to buy for their kids huh.
	And the money of children come from parent. Actually they can't really buy what they want.
	If the case is parent buying games for their kids, there is nothing to worry about money huh.
	This is the same way of Disney. I have suggested Walt Disney is the target of Nintendo, and this Sweets strategy is just a first step to their ideal.
	Pokemon is already successful.
	Old Pokemon users are now parent, and watch new Pokemon anime with their kids. The Big N want this to be happen to all Nintendo games and Sweets game are their choice. When people see Nintendo making success in Sweets game, they rebuke the Big N for ignoring core gamer, but the dimension of Nintendo is already different from them. The Big N is thinking about 10~20 years later, it is meaningless to complain.
	Actually Nintendo have many core games, so I suppose their target range is wide.
	Such core games by Nintendo may not be accepted by core users though.