SCEI Starts Disintermediation by NGP. Nightmare of PS Era Return

SCEI Starts Disintermediation by NGP. Nightmare of PS Era Return
Last week, SCEI announced a few important stuff about PlayStation.
About "PlayStation suite" for NGP and Android Smartphone huh.
I have talked about that many times, the action by SCEI to strengthen download sales. Similar situation occured in the PlayStation era.
Situation?
In the time of 1st PS, SCEI made a reform of shipment. In the Nintendo era, there were wholesalers such as toy shops involved. But SCEI only used Sony's shipment system and all makers needed to use Sony service to transfer their games to shop. And that reduce the cost, game price drop by half, even though the development cost was higher than SuperFamicom.
In that time, it was quite a new way.
This time, NGP and PlayStation suite are as revolutionary as PS era.
Why?
Download sales. As for NGP, not only download sales available, but if you want to play PSP games, you must download. For "PlayStation suite", of course all games need to download. They just disintermediate retailer.
In the PS era they disintermediated wholesaler, and this time they eliminate retailer to create a cheaper selling price.
That's great.
But makers may complain.
Maker should welcome. I suppose a cheaper selling price could induce more sales.
Now they would accept that. But when everything goes smoothly, they would oppose the idea that they must sell their games through SCEI.
Why?
This happened in PS era. Konami is the first to complain and create her own shipment system, and other big companies followed. This is common now.
And this would happen again in download selling system?
Yep. They will find that SCEI take too much, if they provide download themselves the price would be far more cheaper. And Konami may want to do something. Of course there maybe a possiblity that PlayStation suite is the only network to distribute games on Sony consoles, but 3rd parties are likely to complain. If that so, what would SCEI do?
Does SCEI really take too much...
For example, BANDAI CHANNEL broadcast anime on Internet at a price 210Yen per episode. If you watch it on PS3's PlayStation store it cost 250Yen. Sometimes a 100Yen episode becomes 200Yen at PS store. That's 2 times. Although the period for watching is a bit longer, still impossible for 2 times price. Obviously the cost by SCEI is high.
2 times is quite a difference when you watch a whole series.
This is recent situation so we can expect PlayStation suite would invoke more complaint. Need a long time to see the result of the fight between SCEI and 3rd parties. Let see.

This article is translated from MakoNako Japan. Please forgive us if there is any content hard to understand in English.

February 1, 2011 7:24 PM | Video Game Industry | NGP,SCEI

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