PS3

Sony Computer Entertainment Move Office to Sony City. Affecting PS3?

Sony Computer Entertainment Move Office to Sony City. Affecting PS3?
We've got a submission, here it is.

"Hi. How do you think about the news of Sony Computer Entertainment move its office to Sony City? Nothing change? Or is it reducing or expanding its business? I've heard about this from different sources and I'm worry about it." (Submitted by Shichiyauta)
That's a news from Nihon Keizai Shimbun (Japan Economic Times). It is as follow:

"Sony is going to connect Gaming, PC and Walkman etc. through network, in order to strengthen the cooperation within the group.

SCE will move its office into Sony Corporation Headquarters "Sony City". Within the 1,400 employee in Japan, 1,000 will move to Sony City this Autumn, remaining staff will move into buildings around Sony City." (From Nihon Keizai Shimbun)
How should we think about it?
Just think as written is OK isn't it?
But the submitter is worrying if PS3 is reducing its business.
Firstly, Sony has already absorbed a part of SCE. This moving office stuff is just how an absorbed company would be.
The reconstitution had been held on April 1.
And the remaining part not absorbed will move into buildings around Sony City.
What's the merit of that?
As for the absorbed part, it can strengthen the cooperation with Sony's other departments. And that needs to move into the Corporation Headquarters. As for the remaining part, if it stay in Aoyama, that would be a waste in tenant, very inefficienct. Also it needs to cooperate with those department being cut off, that's why it cancel the renting contract now and move to Shinagawa.
1,000 staff move to Sony City, remaining 400 move to surrounding huh. Up to March 31, there are 1,400 employee, and they will all move to Shinagawa.
It would waste time and money if they are far apart. Though they can contact online, meeting face to face is also important.
No effect on the PS3 and gaming department then?
That's another story.
Another story?
After the reconstitution, the business led by SCE before would now be led by Sony. Sony want to enhance its online business, that's why they do the reconstitution, this mean Gaming business may no longer be the center. We need to see on which direction would Sony use PS3 and PSP.
Which direction would it be?
Likely to be neither killing them, nor keeping them alive...
......
No big change actually, just cannot do as freely as the past. That's minus to the gaming business, but that's the result of the long deficit.
SCE had once saved Sony's life, that's a sad ending.
That's nothing to do with the DEATH of PS3 and the reconstitution/moving office stuff. The submitter may have seen such cases though. But as the organization has changed, no matter PS3 would die or not, we should see some change in the near future.

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PS3 Sales in Japan Hit 5 Million, Software Sales Figure

PS3 Sales in Japan Hit 5 Million, Software Sales Figure
Here in Japan, PS3 sales hit 5 Million, announced by survey agency Enterbrain. On April 11, 2010, the exact consoles sold is 5,001,598. It is 3 and a half year since PS3 launched on November 11, 2006.
It had sold a lot since FINAL FANTASY XIII launched in December 2009.
Let's check the software sales figure too. 1st is "FINAL FANTASY XIII", 1.88 million copies sold. 2nd is "METAL GEAR SOLID 4: Guns of the Patriots", 0.71 million. 3rd is "Ryu ga Gotoku 4: Densetsu wo Tsugumono", 0.53 million, just launched in March.
How about the others?
4th is "Biohazard 5", 0.52 million. 5th is "Ryu ga Gotoku 3", 0.51 million. "Hokuto Muso", which has been launched days ago, is about to hit 0.5 million, and it is assumed to be the 4th.
"Ryu ga Gotoku" series is called "Yakuza" overseas. "Hokuto Muso" is a collaboration of the manga "Fist of the North Star" and the "Warriors" series game.
PS3 hit 5 million in Japan. We don't know its exact worldwide sales figure, but it is about 34 million. PS3's Japan sales is 15% of the worldwide sales, and it is equal to the game market share of Japan in the world. There is no bias of sales due to region.
But there is bias in the types of games sold in the region.
Games which are HOT outside Japan can't sell good here, and HOT games in Japan usually doing badly overseas. This regional difference shows how unique Japan is.
PS3 and Xbox360's "Call of Duty: Modern Warfare 2" has sold 12 million worldwide, but only 0.24 million copies is sold in Japan.
Just 2%.
Let's talk about the difference between Japan and other countries later.
　

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